How do I describe the red? Rich, luscious, deep, perfect.....? Beats me, see for yourself and you tell me. This cake will soon take over a portion of the market in the country as one of the top-selling 500 gram cakes out there, no question. The factory has done everything right on this one, the timing, the lift, the breaks, and of course, the color. Don't miss out on this one, you'll be sorry you did. 30 shots of blue mines to red dahlia with white glitter....nuff said.