Loudest & Proudest in WisconsinOpen Year-Round365+ Products, 14 CategoriesAsk Us About Pyro PointsGreater Milwaukee + Wisconsin and Illinois Border
Questions, answered.
Everything people ask us at the counter, in one place.
Visiting the Store
Are you open year round?
Yes. Both the Greater Milwaukee Superstore and the Wisconsin and Illinois Border Superstore are open year-round, not just around the 4th of July. Regular hours are Tuesday 11AM–6PM and Wednesday through Saturday 10AM–6PM, closed Sunday and Monday. We also close on nine major holidays (New Year’s Day, Easter, Mother’s Day, Memorial Day, Labor Day, Thanksgiving, Black Friday, Christmas Eve, and Christmas Day) so our team can be home with theirs.
Do I need to be a certain age to buy?
Wisconsin sets age and ID requirements for purchasing consumer fireworks. Bring a valid photo ID — staff at either counter can walk you through the specifics.
Do I need an appointment?
No. Walk in any time during posted hours. Groups and fundraising orders are welcome — call ahead if you want staff to have your order pulled and ready.
Which store should I go to?
Both stores carry the same core inventory. The Greater Milwaukee Superstore is the better stop from the Milwaukee side; the Wisconsin and Illinois Border Superstore sits right on the Wisconsin/Illinois line, so it’s closer if you’re coming up from the Chicago suburbs.
Are your extended hours different from regular hours?
Yes. Regular hours at both stores are Tuesday 11AM–6PM and Wednesday through Saturday 10AM–6PM, closed Sunday and Monday. Hours are extended in the weeks before the 4th of July, up to 8AM–10PM in the final days, and again in the days around Christmas and New Year’s Eve. Call either store to confirm holiday hours.
Products & Safety
How do I pick the right show for my event?
Start with your crowd size and how long you want the show to run, then ask staff — they’ve lit most of what’s on the shelf and can build a list around your space and budget. See our full buying guide for the breakdown.
How many products do you carry?
365+ products across 14 categories — everything from ground spinners and sparklers to 500-gram aerial repeaters and finale racks.
Is what you sell legal in Wisconsin?
Yes — everything on our shelves is legal for Wisconsin consumers. For the specifics on local rules, see our safety and legal resources.
Rewards & Deals
What is Pyro Points?
A rewards program — earn 1 Pyro Point for every $1 you spend at either store, then redeem points for free products. Points never expire and can be redeemed any time except July 3rd & 4th.
What’s the VIP Shopping Spree?
Collect 2,000 or more Pyro Points and receive $1,000 in free fireworks (less tax and permit fee). See the Rewards page for full terms.
Are the deals seasonal, or do they rotate weekly?
Neither — BOGO, Buy 1 Get 2, and 50% Off tags are standing deals that run all season, every visit. Look for the tags on the shelf.
How do I get 15% off?
Join the mailing list on our Rewards page and we’ll send a coupon straight to your inbox.
Careers & Fundraising
How do I apply for a job?
Both stores hire seasonal and year-round positions — no experience required. Apply online through the Careers & Fundraising page.
Does fundraising cost my group anything?
American Fireworks provides a secured stand location, product, tents, and marketing support. Your group provides the volunteers to staff it, typically over a 7–10 day window in late June and early July. Open to youth groups, sports teams, and religious & service organizations.
Do you offer internships?
Yes — hands-on experience in retail, operations, and event pyrotechnics with direct mentorship from our team.
Getting in Touch
What’s the fastest way to reach you?
Phone beats email, especially during peak season. Call the store closest to you — see Contact for both numbers.
Can I place an order over the phone?
Yes — call either store and staff can talk through what’s in stock and set items aside for pickup.
Still Have Questions?
Give either store a call — staff would rather answer it directly than have you guess.