Loudest & Proudest in WisconsinOpen Year-Round365+ Products, 14 CategoriesAsk Us About Pyro PointsGreater Milwaukee + Wisconsin and Illinois Border
Shop Fireworks at the Wisconsin and Illinois Border Superstore.
Sitting right on the Wisconsin/Illinois line — open year-round with the same full lineup as the Greater Milwaukee Superstore.
Wisconsin and Illinois Border Superstore
Right on the Wisconsin/Illinois line — the closer stop if you’re coming up from the Chicago suburbs.
N199 Williams Rd.
Genoa City, WI 53128
N199 Williams Rd.
Genoa City, WI 53128
Closed annually for New Year’s Day, Easter, Mother’s Day, Memorial Day, Labor Day, Thanksgiving, Black Friday, Christmas Eve and Christmas Day, so our team can be home with theirs. Hours are extended before the 4th of July and New Year’s Eve. Call the store to confirm seasonal hours.
Minutes from the
Illinois line.
Genoa City sits right on the Wisconsin/Illinois border in Walworth County, about 13 miles from Lake Geneva and a short drive from Richmond, Twin Lakes, and Fontana. It’s the closest stop for shoppers coming up from the Chicago suburbs — no need to drive deep into Wisconsin for a full selection.
Greater Milwaukee Superstore
Same core inventory, different side of the map. Check hours and directions for our other Wisconsin superstore.
All Locations
Compare hours, photos, and directions for both superstores side by side.
See You At The Wisconsin and Illinois Border Superstore.
Right on the WI/IL line — the closer stop for Chicago-area shoppers.